A sign of the times? World’s most popular social media travel brand ousts the establishment.
BOSTON, MA - December 3, 2018 – Boston-based TravelPirates won World’s Leading Travel Deals Website at the 25th annual World Travel Awards in Lisbon on Saturday. Known for finding and sharing amazing travel deals on social media, the relative newcomer to the U.S. beat out several industry veterans, including the 5-consecutive-year previous winner.
Praised by the Wall Street Journal as the “Oscars of the travel industry,” World Travel Awards is renowned as the most prestigious and comprehensive awards program in travel. After a thorough application process, consumers and travel industry professionals vote for nominees across all key sectors of the travel, tourism and hospitality industries. Winning a World Travel Award is recognized globally as the ultimate hallmark of industry excellence.
“This is a huge honor, and we’re humbled that voters have chosen TravelPirates as their favorite travel deals website,” said Phil Salcedo, VP, North America at TravelPirates. “We are bringing travel experiences to a young audience in a new way, and this recognition motivates us to work even harder to get people off the couch and on vacation.”
For those who have kept a close eye on the travel industry in recent years, TravelPirates’ achievement may not come as a surprise.
In 2018 the company surpassed 10 million fans on Facebook, maintaining its status as the most popular social media travel brand in the world. Famous in the travel industry for buying less than 10 percent of its traffic, TravelPirates has built its social media empire by sharing relevant content with its largely millennial fanbase and making it go viral. This milestone achievement is a testament to the company’s innovative growth strategy of focusing on organic social media growth in lieu of traditional marketing tactics.
TravelPirates’ win at the World Travel Awards closes out a banner year for the young travel company, following previous accolades at Travel Weekly’s 2018 Magellan Awards and BostInno’s 2018 50 on Fire.
About TravelPirates
TravelPirates is an award-winning travel deals website and app. The free-to-use service is made possible by TravelPirates’ expert deal hunters who use proprietary algorithms and their own extensive travel expertise to provide users with the best value-for-money deals on flights, hotels, vacation packages and more. The company is based in Boston, Massachusetts and was founded in 2016 as the U.S. division of HolidayPirates Group, one of the fastest-growing online travel companies in Europe.
Visit TravelPirates online at www.travelpirates.com, download the free TravelPirates app for iOS and Android, subscribe to TravelPirates’ email newsletter, or follow TravelPirates on Facebook, Instagram, Twitter, Pinterest, LinkedIn and WhatsApp.
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